Reimagining Instagram: A New Editor-in-Chief’s Vision
Let's face it, Instagram is a very addictive app that makes you forget what time it is. Instagram is a mixed bag when it comes to actually reading content, though. I see a lot of opportunity for improvement as the recently appointed Editor-in-Chief. Instagram frequently struggles with the fundamentals of clarity, consistency, and usability, which are stressed in Brian Carroll's Writing and Editing for Digital Media. Let's examine what functions well, what doesn't, and how to improve the reading experience on Instagram. The Voice & Tone: Where’s the Personality? The tone of Instagram varies greatly depending on where you look. The captions? From polished brand speak to Gen Z slang that makes Boomers panic, they're a free-for-all. The advertisements? They are robotic, making aggressive sales pitches in an area designed for leisurely scrolling. Tales and remarks? A jumble of influencer-speak and authenticity. Carroll emphasizes that engagement and trust are incre...